The founder
Jimmy Lau
Jimmy Lau
The founder
The founder
I opened Midea's Africa market. Now I open it for you.
In 2001 Midea handed me a one-way ticket and said: figure out Africa. Twenty-five years later I have built distribution in 30+ countries, and learned that in this market, reliability beats price every single time.
1995–2000
Xinbao / Donlim — Assistant to the President
Assistant to the President, and the only salesperson with fluent English — I grew the group's export business from 0 to USD 80 million.
2001–2004
Midea — First Regional Sales Director, Africa
Built Midea's Africa business from zero. Set up the first distributor network across West and East Africa.
2005–2010
Kelon / Hisense — General Manager, Africa
Ran a second Chinese brand's Africa operations, deepening relationships from Lagos to Accra to Nairobi.
2010–now
Founder, Foshan JML Electric
Helping small and mid-size African distributors buy factory-direct without needing a full container.
Five channels, one voice
Market notes, container-groupbuy openings, and real install photos from across West Africa.